Marketers: The metaverse is comingMarketers: The metaverse is coming
Don’t believe them when they tell you the metaverse is already here. What we do have is a swarm of virtual realities but they’re not
January 15, 2022
CreatorIQ announces partnership with TikTokCreatorIQ announces partnership with TikTok
CreatorIQ, the customer intelligence cloud that serves clients like H&M, Disney and CVS, has announced that it has become an official TikTok marketing partner. This
January 15, 2022
Digital | Marketing
How event marketers can use hologram technology for live and hybrid experiencesHow event marketers can use hologram technology for live and hybrid experiences
As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Instead of using Zoom and
January 15, 2022
Digital | Marketing
How to build a long-term, search-first marketing strategyHow to build a long-term, search-first marketing strategy
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent
January 15, 2022
Unbounce acquires LeadsRX marketing analyticsUnbounce acquires LeadsRX marketing analytics
The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses
January 15, 2022
Digital | Marketing
A marketer’s 2022 guide to Marketo: What it does todayA marketer’s 2022 guide to Marketo: What it does today
Marketo is perhaps one of the best-known marketing automation platforms for marketers. The company was founded in 2006, but was purchased in 2018 by software
January 15, 2022
Data and privacy concerns grow among consumersData and privacy concerns grow among consumers
Consumers are showing greater concern over how data is gathered online and in apps and smart devices, according to a new study by GroupM, the
January 15, 2022
Real Story on MarTech: Is that vendor a zombie?Real Story on MarTech: Is that vendor a zombie?
In the wake of the first dot-com bubble bursting twenty years ago, Forbes published an excellent piece called “The Undead.” It profiled some struggling enterprise
January 15, 2022
Digital | Marketing
How to tell an effective data story: Tips from Nancy DuarteHow to tell an effective data story: Tips from Nancy Duarte
Because data storytelling is becoming a timeless skill in an increasingly data-driven profession, we’re resharing this helpful article from last spring’s MarTech Conference. “Data doesn’t
January 15, 2022
Digital | Marketing
3 ways to deliver more relevant customer experiences3 ways to deliver more relevant customer experiences
Ross Moses, Senior Director of Analytics and Insights at the United States Soccer Federation, saw a need to re-evaluate how the organization interacted with its
January 15, 2022