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Good morning, Marketers, and how many no-code tools do you use?
The use of no-code tools to navigate the workday is by now an established trend. Last year (or was it the year before?), I tried to draw a boundary around marketing technology, insisting that tools that were useful to marketers, but had nothing to do with marketing, were not part of the martech space.
Okay, I certainly got some pushback on that, although I still think I’m right. But that doesn’t mean I don’t recognize how important — to some marketing teams at least — such tools can be, especially if they’re free (or cheap), user-friendly and don’t require the involvement of developers or IT.
But I’m wondering whether project management tools like monday.com or integration tools like Zapier are really widely used by marketers, or whether they’re only used by an admittedly sizeable minority (of geeks). Your thoughts are welcome: firstname.lastname@example.org
Quote of the day. “Are you hiring marketers? Hire parents. Everyone is looking for scrappy and creative marketers. But have you ever seen a parent show a child how a completely empty, beat up cardboard box is actually the world’s most amazing toy?” Melissa Matlins, VP Marketing, B2B, Vimeo