Good morning: Add another layer to your stackGood morning: Add another layer to your stack

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Good morning, Marketers, and good thing you never have to let go of a technology you really love.

Take email, for instance =-)

And why would we look to replace email when it’s such an effective way of distributing news and personal messages for many (but not all) occasions?

MarTech is happy to welcome guest contributor Anita Brearton of CabinetM, and in her piece yesterday, she wrote: “As new channels and marketing practices are introduced, they rarely replace something already in place. More often, they become another layer in the marketing program.”

Yes, marketers keep adding on layers, and that’s why we want to hear about how these stacks keep growing as part of our Stacks Stories initiative. Let us know!

Chris Wood,

Editor

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