The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend.
LeadsRX enables the evaluation of multiple touchpoints, including digital, radio, TV, podcasts and streaming services, providing data to support the optimization of customer journeys. Unbounce offers a landing page builder solution for marketers as well as AI tools to develop high-converting campaigns.
Why we care. In theory, digital should be a major leveling factor, allowing SMBs to compete with big commerce players. It’s not, after all, about high-street footprint. In practice, of course, although software is available to orchestrate complex, personalized, omnichannel customer journeys and report on attribution, that software can be expensive and a drain on operational resources.
It’s interesting to see initiatives to extend some of these capabilities to smaller businesses.